Audio campaigns

Radio, Spotify and digital audio campaigns.

Double W creates and places audio campaigns across broadcast radio, Spotify and wider digital audio, connecting audience planning, strategy, scriptwriting, production and media buying through one senior team.

Plan an audio campaign

A complete audio campaign

One idea, heard in the right places.

We build the campaign around the audience and objective, then develop the scripts, sound, formats and media plan needed to make it work.

01Broadcast radio
02Spotify
03Wider digital audio
04Audience planning
05Campaign strategy
06Scriptwriting and creative development
07Audio production
08Media planning and buying
09Campaign delivery and optimisation

Creative development and audio production

Written for the ear, produced for the platform.

We turn the campaign strategy into scripts and audio ideas that earn attention without a screen, then manage voice, music, sound design, recording and final production.

Every version is developed for its real listening environment, from broadcast radio to platform-specific digital audio formats.

Spotify advertising and digital audio media buying

Plan the listening moment around the audience.

Spotify is an important platform within the wider digital audio mix. We plan and buy Spotify advertising where it fits the audience, campaign strategy and budget.

Broadcast radio and digital audio can work independently or together. We plan the role of each, place the campaign and optimise delivery against the commercial objective.

Explore Spotify advertising

How the campaign moves / From audience to live campaign

One senior team, all the way through.

Audience understanding becomes a campaign that is ready to run.

One accountable senior team handles the work from audience planning through strategy, creative, production and media to going live.

Understand the audience and commercial objective.

Build the campaign strategy.

Develop the creative.

Produce and adapt the assets.

Plan and buy the media.

Launch, manage and optimise.

Planning a campaign?

Let's take it from brief to live.

Talk to one senior team about your next TV, audio, outdoor or integrated campaign.

Plan a campaign