Commercial objective
Take market share in a mature UK mobile category and broaden Lebara beyond its traditional retail niche.
Campaigns built around a commercial result.
Each case study explains the objective, the audience decision, the campaign strategy, what Double W created and produced, how media and placement were handled, and the commercial result.
Measurable outcome+50%
Market share
A joined-up growth platform that connected customer insight, positioning, brand, creative and campaign delivery around one clear commercial task.
Audience decision
Show UK consumers that choosing Lebara was not a compromise, but a smarter choice built around quality, service and fair pricing.
Campaign strategy
Build the brand around championing a smarter way to connect and keep every part of the campaign pointed at the same growth task.
Created and produced
Double W developed the creative strategy and campaigns, including the Smarter Mobile Network platform and channel-ready campaign assets.
Media and placement
The work was coordinated within a joined-up plan alongside specialist partners across insight, media, data and growth. We do not present every discipline as Double W-only delivery.
Commercial result
Lebara increased UK market share by 50% and became the UK’s fastest-growing mobile network.
Measurable outcome2×
User base
A bold acquisition platform that turned a fintech growth challenge into brand, creative and outdoor work designed to earn attention.
Commercial objective
Accelerate acquisition for a challenger financial brand and turn growth ambition into a campaign people would notice.
Audience decision
Give people a more memorable reason to consider a new kind of financial service in a crowded category.
Campaign strategy
Translate the proposition into a bold, audience-led launch platform built to earn attention and increase consideration.
Created and produced
The Double W founding team developed the brand and campaign expression, including the meteor idea and high-impact outdoor creative.
Media and placement
The campaign extended into attention-grabbing outdoor activity, with each execution built around the same acquisition objective.
Commercial result
Monese doubled its user base and secured a $60m Series B round.
Measurable outcome154M+
Impressions
An integrated European and Middle Eastern launch combining strategy, creative, production, localisation, outdoor and paid digital media.
Commercial objective
Relaunch Fatal Fury after 26 years and turn awareness across Europe and the Middle East into pre-orders and purchase.
Audience decision
Give established fans a reason to return while proving the new release was relevant to a new generation of players.
Campaign strategy
Fuse nostalgia with high-impact contemporary launch media, then localise one connected campaign market by market.
Created and produced
Double W developed the campaign strategy and creative, including total-cover bus artwork and video assets for social and PlayStation.
Media and placement
We planned and bought OOH and digital media, managed the IGN partnership and secured two weeks of PlayStation Store homepage presence.
Campaign result
More than 154 million impressions and 44 million gamers reached across five European markets, alongside eight extra weeks of value-added bus visibility.
Reported outcome43,657
First-year unit sales
Bosch VeroCafé: a launch that made home espresso about enjoyment, not specifications.
The campaign is the product. The outcome is the proof.
Where campaign delivery involved other partners, we distinguish Double W's role from the work of specialist media, data and growth teams.
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