TV campaigns across linear, BVOD and connected TV.
Double W is a TV advertising agency that brings audience planning, campaign strategy, creative production, Clearcast approval and TV media planning and buying together through one senior team.
Plan a TV campaignFrom audience planning to going live.
Commission the complete campaign or the precise combination of planning, creative, production and media your brief requires.
- 01Linear television
- 02BVOD
- 03Connected TV
- 04Audience and channel planning
- 05Campaign strategy
- 06Creative development
- 07Film production
- 08Clearcast approval
- 09Media planning and buying
- 10Campaign delivery and optimisation
Broadcast-ready, without the handovers.
Our senior creative and production team develops the campaign idea, scripts and storyboards, then manages film production through to the finished master and channel-ready versions.
We handle Clearcast submissions, substantiation and regulatory approvals, then coordinate CARIA submission and media delivery so the work is ready to run.
Where required, Double W also coordinates delivery and subtitling through Clearcast's commercial services as part of the wider TV production process.
Clearcast-trained expertise
Double W brings Clearcast-trained expertise to every TV campaign, supported by Laurence Bray's Agency Certificate with Distinction. The training covers the television advertising clearance process from script development and substantiation through production to final copy approval.
It is built into how Double W develops and produces TV campaigns from the outset.
“Double W has a strong understanding of the Clearcast process. They engage early, submit well-prepared scripts and supporting evidence, respond constructively to feedback and carry clearance requirements through production. They also work smoothly with our Commercial Services team on delivery and subtitling, helping clients move efficiently from creative development through to final copy approval and delivery.”
Plan the screens around the audience.
We plan linear TV advertising, BVOD and connected TV around the household decision, audience behaviour, budget and commercial objective.
Channel planning and connected TV media buying sit alongside the creative and production process, giving every screen a clear role in one campaign plan.
Explore connected TV advertisingTVC Hero+
One broadcast-ready hero film becomes a connected content system across TV, social, digital and on-demand platforms. The offer combines strategy, creative production, channel adaptation, compliance and delivery within the wider TV campaign.
One senior team, all the way through.
Audience understanding becomes a campaign that is ready to run.
One accountable senior team handles the work from audience planning through strategy, creative, production and media to going live.
Build the campaign strategy.
Develop the creative.
Produce and adapt the assets.
Plan and buy the media.
Launch, manage and optimise.
TV creative70 years of TV advertising
Six commercials that still show what memorable, culturally resonant creative can achieve.
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ProductionOne shoot. Every format.
How Lebara’s Hero+ production was designed for TV, social and digital from the first script.
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Campaign newsLebara takes a swipe at Big Mobile
The launch of Lebara’s Smarter Mobile Network advertising platform with a dry supermarket TV and digital campaign.
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Talk to one senior team about your next TV, audio, outdoor or integrated campaign.
Plan a campaign