A simple message built for outdoor
You’d have to be looking the other way not to have seen it. Lebara’s latest OOH campaign has taken over London with one bold, simple message: Great Signal. Fast Data. From £5 a month.
From D96s and D48s to DEPs and large-format takeovers, the creative has been impossible to miss… a bold blue statement cutting through the capital’s busiest spots.
This is Lebara at its best: confident, direct, and delivering real value. The campaign speaks to everyone tired of slow speeds and overcomplicated tariffs. No noise. No gimmicks. Just great signal and fast data for a fiver.
Creative made for the media plan
Double W Worldwide led the creative and design, partnering with the brilliant team at The Specialist Works to deliver a London-wide media execution that truly landed.
The campaign appeared across Waterloo, Bank, Liverpool Street, St Pancras, Shoreditch High Street, Clapham Junction, Old Street, Cromwell Road and London Bridge. Each asset protected the same distinctive blue visual language while meeting the dimensions and technical requirements of its location.
When you’re the smarter mobile network, the work speaks for itself.
One clear message, adapted properly, can make a city feel like it belongs to the campaign.
